Hawai‘i Tourism Authority Awards BrandStory for Taiwan Representation

New Partnership to Spark Exciting Developments for Taiwan’s Outbound Travel to Hawai‘i

March 2, 2020

Dec 10, 2019 Taiwan –

The Hawai‘i Tourism Authority (HTA), the state’s tourism agency, has awarded BrandStory as their destination marketing representative in Taiwan. The agency is excited to embark on the new partnership to promote the destination’s multitude of offerings, a paradise for affluent millennials, families and romance seekers.

BrandStory, a travel marketing consultancy with charismatic storytellers. The team employs a strategic mix of airline and trade marketing partnerships as well as consumer engagement via advertising, PR, social and digital programs to increase the desire for and actual travel to destinations worldwide. BrandStory has under its belt some of the world’s leading tourism brands including destination marketing organizations from the USA, Australian, Middle Eastern destinations who have appointed the firm to run and manage all aspects of tourism marketing campaigns targeted at millions of travelers. With their extensive knowledge and expertise in the industry, BrandStory will strengthen Hawai‘i’s presence in Taiwan through multi-channel marketing initiatives.

“We look forward to promoting travel to Hawai‘i in Taiwan’s growing outbound tourism market through this new partnership. Taiwan is a visa-free market that embraces the concepts of responsible travel”, announced Chris Tatum, HTA President and CEO. “We are pleased to partner with BrandStory to implement campaigns to target travelers from Taiwan, to showcase Hawai‘i’s unique culture across the Hawaiian Islands”

In 2018, Taiwan recorded over 19 million in outbound departures and is slated to grow 25% by 2024 to hit an estimated 24 million (Euromonitor International, 2019). With growing outbound departures, visa-free travel to the USA and direct flights to Honolulu, HTA continues to tap on Taiwan’s immense potential by strengthening its presence and inspiring travels to the Hawaiian Islands with BrandStory.

About Hawai‘i Tourism Authority
The Hawai‘i Tourism Authority is the State of Hawai‘i agency responsible for strategically managing its support of the tourism industry. Established in 1998 to support Hawai‘i’s leading industry and largest employer, HTA continually strives to help ensure tourism’s sustainability and the benefits it brings to residents and communities statewide.

For more information about HTA, please visit Follow updates about HTA on Facebook, Instagram, Twitter (@HawaiiHTA) and its YouTube Channel.

About BrandStory
BrandStory is an award-winning strategic marketing and tourism promotion consulting company in Asia that adds value by nurturing an extensive branding network of travel trade professionals, media journalists, marketing alliances, key opinion leaders, style icons and celebrities to amplify your brand stories in Asia. BrandStory’s team of marketing and communications professionals work seamlessly with destinations and travel brands to connect effectively with their target audiences.

BrandStory has offices in Taipei, Singapore, Kuala Lumpur, Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong boasting a host of different destinations and brands that have benefited from our services including Qatar National Tourism Council, Brand USA, Las Vegas Convention and Visitors Authority, Capital Region USA (Washington DC, Virginia, and Maryland), Universal Studios Hollywood, Skyscanner and TripAdvisor.


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